Almost any new technology initially has high unit cost before it can be optimized and this is no less true for electric cars. However, that misses the point, unless you understand the secret master plan alluded to above. Are we really in need of another high performance sports car? Will it actually make a difference to global carbon emissions? Even so, some may question whether this actually does any good for the world. Then, over and above that fact, it has twice the energy efficiency of a Prius. This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.Ĭritical to making that happen is an electric car without compromises, which is why the Tesla Roadster is designed to beat a gasoline sports car like a Porsche or Ferrari in a head to head showdown. However, some readers may not be aware of the fact that our long term plan is to build a wide range of models, including affordably priced family cars. As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster.
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